ADVERTISING

Digital Advertising

Market-leading local and national brands, engaged ag audience, mobile optimized, all ad formats, across devices, with demo & geo targeting available.

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Print Magazine Advertising

Advertise in highly read and respected editorial environments that enhance the impact of your messaging to farmers, producers and ranchers. Download print ad production information here.

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App Advertising

Exclusive monthly sponsorships are available for our leading agriculture mobile apps: Farm Futures, Farm Progress, Growing Degree Days, Ag Weed ID and our Live Event Apps.

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Native Marketing

Connecting your company’s voice and authoritative information into the trusted environment of our ag editorial communities.

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Audience Extension & Retargeting

Leverage Farm Progress’ comprehensive data with traffic across thousands of respected sites to get your message in front of the right audiences. For maximum campaign impact pinpoint your targeting capabilities with specific demographic segments.

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Newsletter Advertising

Connect with your core demo or geo targets or uncover new possibilities with the thousands of farmers, ranchers, producers and key industry professionals who subscribe to our 28+ daily and weekly targeted email newsletters.

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Broadcast (TV & Radio)

Led by Max Armstrong, known as “the voice of American agriculture,” Farm Progress’ broadcast programming includes television, radio and enhanced web content.

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In-Article Video Ad

High impact video marketing embedded in the heart of an editorial page to ensure maximum exposure.

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Broadcast (TV & Radio)

Led by Max Armstrong, known as “the voice of American agriculture,” Farm Progress’ broadcast programming includes television, radio and enhanced web content.

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Facebook LIVE & Twitter Periscope Curated Events

Tell your story and engage and connect with your followers and our brand followers to grow your audience and understanding of your products or services.

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Email Targeting

Send your message to reach the right buyers via one of our market-leading agriculture products.

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EVENTS

Farm Progress Show

Exhibit and attend the nation’s largest outdoor farm show.

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Husker Harvest Days

Exhibit and attend the world’s largest fully irrigated farm show.

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Hay & Forage Expo

Exhibit and attend the nation’s only 2-day hay event.

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New York Farm Show

Exhibit and attend the northeast’s premier farm show.

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Farm Futures Business Summit

Agriculture’s cornerstone event focused on the business of farming. Two days of intensive farm management and marketing skill-building. Preceded by the Ag Finance Boot Camp: Intensive 1-day conference to master farm/ranch financial skills to optimize recordkeeping and financial management.

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Farm Futures Xchange

Where ag’s elite connect. Up to 25 sponsor companies and exclusive matching process.

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Farm Progress Tech Forum

Sponsor and attend this 2-day ground breaking precision ag conference for insight and strategies for profitable farming.

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Webinars

One of agriculture buyers’ most popular formats for learning in-depth information, webinars are a prime opportunity to share thought leadership and generate leads. Access the largest, most influential community of farming leaders by aligning your webinar with one of our market leading brands.

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DATA SERVICES

USAgriculture MasterFile - List Rental & Data

Tap into the unequalled marketing power of the industry’s most detailed producer data profiles. AAM audited demographics.

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Ag BrandFile

Seed and crop protection brand usage data intelligence tool. Increase your sales and uncover new prospects with this exclusive, proprietary producer survey with data delivered in an intuitive, simple-to-use, dashboard-driven database tool.

More info at the Informa Agribusiness Intelligence website

Audience Extension & Retargeting

Expand your reach across just about every industry with the Farm Progress’ AgXtend master file. Leverage all the comprehensive data across verticals to reach those critical to your marketing initiatives. Can include: Direct marketing, audience extension, display ad network, co-registration, web targeting/re-targeting or additional services.

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Email Targeting

Send your message to reach the right buyers via one of our market-leading agriculture products.

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RESEARCH

Custom Research

Uncover valuable insight and guidance to more deeply understand your audience, expand into new markets, test product concepts or refine your strategic plans.

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Strategic Insights Study

This is a custom-designed service that creates an actionable marketing plan out of audience-centered research. A team of analysts use business intelligence to drive confident marketing programs that align messaging, content and media channels.

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Online Focus Groups

Online focus groups give you an affordable option to gain realtime qualitative feedback.

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CONTENT

Content / Resource Center Sponsorships

Align your products and services with our established industry brands to create brand awareness and gain thought leadership using our developed site traffic.

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Webinars

One of agriculture buyers’ most popular formats for learning in-depth information, webinars are a prime opportunity to share thought leadership and generate leads. Access the largest, most influential community of farming leaders by aligning your webinar with one of our market leading brands.

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Online Education

Develop greater brand awareness among  Certified Crop Advisers and licensed applicators by sponsoring an online accredited course. Turnkey course development with your associated branding, receive activity reports and opt-in user data to grow your reach.

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Virtual Events

Bring buyers into an interactive environment that provides education, opportunities for networking, and interaction with providers of valued products and services—all Online.

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Whitepaper Services

Establish subject matter expertise and thought leadership while driving high quality leads. White Papers are a great way to provide solutions to industry problems, make recommendations for using emerging technologies or expand on research results.

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Blog Services

Create an on-going discussion with your target markets with content written by industry experts.

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Top 10 Cards

Brief, punchy pieces that provide a series of tips or steps that help your customers solve a problem or guide them in a buying decision.

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Custom eNewsletters

Highly engaging editorial content created for your target customer/market that we market to Farm Progress audiences.

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Digital Issues / eBooks

Digital Issues/eBooks are powerful tools to engage and educate customers and prospective customers. Typically written by an industry leader and sponsored by one company, content strategy is completely driven by the sponsor. Promoted via email blast, eNewsletter ads, and ads on our website.

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Infographics

Draw a wider viewing audience into information that might otherwise be hidden in long-form content with the use of data visualization and social sharing.

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Social Marketing

Reach your customers, measure your marketing success and update your marketing strategy based on social performance data and research.

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Search Marketing

Attain immediate search engine traction and results through paid-search advertising (PPC), while garnering lasting value by achieving higher natural search engine (SEO) rankings.

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Virtual Briefing Center

Virtual Briefing Center are designed for companies seeking an engaging, dynamic solution for high-quality lead generation, corporate training and recruiting.

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LEAD GENERATION

Content Syndication / Lead Touch

After a webinar or other content product is completed, we create a co-branded marketing email campaign to “touch” those leads that registered/attended with appropriate content. Targeted emails are sent 48 hours, 2 weeks and 4 weeks post event. After 4 weeks an Executive Summary report is delivered with an email summary and contact engagement report.

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Targeted Lead Engagement

Leverage a 4-touch nurturing program to expand information from generated leads and gather insights into customer intent and readiness to purchase.

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Lead Lifecycling

Use a combination of expert content, targeted email communications and behavioral data to nurture, score and qualify prospects.

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