Change Brings Opportunity
Change brings opportunity … but only if you stay on top of the wave. Sarah Steever, president, and Clara Jacob, creative director, at Paulsen present a thoughtful blog on how innovation and [...]
Preference-to-Tactic Gap
Let’s rethink what we know and what we do. Multiple factors drive the tactical marketing tools we choose and budget is usually a driving factor for our choices. Beyond budget, let’s [...]
State of Email Report – 2016
Understanding what makes good email messages tick. Litmus’ latest (2016) email marketing summary report. Here’s a great “catch-up” tutorial and reference for marketers on email technology, a [...]
Top 10 Marketing Trends for 2016 and Beyond
A short well edited list of the most current marketing techniques works as a best practices checklist and idea cheat sheet. Revisiting Daniel Newman’s “The Top 10 Marketing Trends That Will [...]
The Big E
Are you using the measurement that matches your goals and your market? What’s your Big E goal? Ultimate Goal and Stepping Stones. Metrics keep our ROI on track and it’s easy to debate which [...]
