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    Archives

    Monthly Archive for: "April, 2016"
    Home » Archives for April 2016
    Change Brings Opportunity
    By Chloe Kaufman
    In Blog Posts
    Posted April 20, 2016

    Change Brings Opportunity

    Change brings opportunity … but only if you stay on top of the wave. Sarah Steever, president, and Clara Jacob, creative director, at Paulsen present a thoughtful blog on how innovation and [...]

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    Preference-to-Tactic Gap
    By Chloe Kaufman
    In Blog Posts
    Posted April 20, 2016

    Preference-to-Tactic Gap

    Let’s rethink what we know and what we do. Multiple factors drive the tactical marketing tools we choose and budget is usually a driving factor for our choices. Beyond budget, let’s [...]

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    State of Email Report – 2016
    0
    By Chloe Kaufman
    In Blog Posts
    Posted April 20, 2016

    State of Email Report – 2016

    Understanding what makes good email messages tick. Litmus’ latest (2016) email marketing summary report. Here’s a great “catch-up” tutorial and reference for marketers on email technology, a [...]

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    Top 10 Marketing Trends for 2016 and Beyond
    0
    By Chloe Kaufman
    In Blog Posts
    Posted April 20, 2016

    Top 10 Marketing Trends for 2016 and Beyond

    A short well edited list of the most current marketing  techniques works as a best practices checklist and idea cheat sheet. Revisiting Daniel Newman’s “The Top 10 Marketing Trends That Will [...]

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    The Big E
    By Chloe Kaufman
    In Blog Posts
    Posted April 20, 2016

    The Big E

    Are you using the measurement that matches your goals and your market? What’s your Big E goal? Ultimate Goal and Stepping Stones.  Metrics keep our ROI on track and it’s easy to debate which [...]

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