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    Archives

    Monthly Archive for: "June, 2016"
    Home » Archives for June 2016
    Food marketing transformation: It affects the entire supply chain
    0
    By Chloe Kaufman
    In Blog Posts
    Posted June 8, 2016

    Food marketing transformation: It affects the entire supply chain

    Mark Williams, senior vice president, administration at Bader Rutter, presents key perspectives on the urgency and rapid marketing transformation throughout the food supply chain. Consumers are [...]

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    Ag Marketing Trends & Insights – Survey Report
    By Chloe Kaufman
    In Blog Posts
    Posted June 8, 2016

    Ag Marketing Trends & Insights – Survey Report

    Note – most comments are from the Executive Summary from the Ag Marketing Trends & Insights conducted by Penton Agriculture. The ag industry marketing benchmark survey conducted by Penton [...]

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    AMP-UP WEBINAR ENGAGEMENT
    By Chloe Kaufman
    In Blog Posts
    Posted June 8, 2016

    AMP-UP WEBINAR ENGAGEMENT

    You are getting set for your next webinar and have your agenda, the content is clear and concise, a great speaker, the right audience is invited and is set to attend. What additional techniques [...]

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    THE MARKETING JUNGLE
    By Chloe Kaufman
    In Blog Posts
    Posted June 8, 2016

    THE MARKETING JUNGLE

    “Tarzan doesn’t know where Tarzan go,” Jane’s mocking line from the Geico commercial comes to mind when discussing A/B testing for email subject lines. Without the test [...]

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    KEYS TO UNLOCKING KEYWORDS
    By Chloe Kaufman
    In Blog Posts
    Posted June 8, 2016

    KEYS TO UNLOCKING KEYWORDS

    You can attend seminars, hire service providers, debate and share lists with your colleagues about what works best, check out Google’s tool and then here’s a good [...]

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    PERSONA GRATA
    By Chloe Kaufman
    In Blog Posts
    Posted June 8, 2016

    PERSONA GRATA

    Customer profiles, buyer personas — how many of these do you formally create and informally contemplate for a marketing or product campaign? As marketers, we are always modeling to “keep it [...]

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    VOICE LESSONS
    By Chloe Kaufman
    In Blog Posts
    Posted June 8, 2016

    VOICE LESSONS

    Find your voice. Native advertising is a powerful marketing tool that can build a much more personal relationship with your customers and potential customers. Establishing the approach you take [...]

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