• Home
  • Brands
    • State/Regional Brands
    • Livestock Brands
    • Crop Brands
    • Broadcast
    • Data/Research
  • Events
    • Farm Futures Summit
    • Farm Progress Show
    • Husker Harvest Days
    • New York Farm Show
  • Solutions
  • Contact
    0

    Cart

    Effective solutions for Agri-marketers Effective solutions for Agri-marketers Effective solutions for Agri-marketers
    • Home
    • Brands
      • State/Regional Brands
      • Livestock Brands
      • Crop Brands
      • Broadcast
      • Data/Research
    • Events
      • Farm Futures Summit
      • Farm Progress Show
      • Husker Harvest Days
      • New York Farm Show
    • Solutions
    • Contact

    Archives

    Author Archive for: "chloekaufman"
    Home » Archives for Chloe Kaufman
    Marketing Super Heros
    By Chloe Kaufman
    In Blog Posts
    Posted August 16, 2016

    Marketing Super Heros

    You’re charged with being the “marketing super hero.” Exhibiting at events and your sales staff are great 1:1 engagement tools. When you can’t meet or draw all of your [...]

    READ MORE
    Would You Prank It?
    By Chloe Kaufman
    In Blog Posts
    Posted August 16, 2016

    Would You Prank It?

    Prank = Buzz We usually concentrate on authenticity and honesty in our marketing. Jaguar took a different approach and it’s benefiting them with scores of brand impressions. Would you do [...]

    READ MORE
    Authentic Engagement – The Buildup
    By Chloe Kaufman
    In Blog Posts
    Posted August 16, 2016

    Authentic Engagement – The Buildup

    Authentic Engagement – The Buildup If you are going “long” on your landing page, you are no doubt working on the buildup with compelling images, product information, benefits [...]

    READ MORE
    Snapchat As a Marketing Tool
    By Chloe Kaufman
    In Blog Posts
    Posted August 16, 2016

    Snapchat As a Marketing Tool

    Snapchat on the marketing horizon. Real, authentic, spontaneous, unedited, now. Snapchat is attracting more users and marketers find it to be a developing marketing tool – ephemeral but in the [...]

    READ MORE
    CTAs – ABOVE OR BELOW THE FOLD?
    By Chloe Kaufman
    In Blog Posts
    Posted August 16, 2016

    CTAs – ABOVE OR BELOW THE FOLD?

    CTAs – Above or Below the Fold? I read a lot of marketing research and can give you references to studies on CTA (Call To Action) click-throughs placed above or below the “fold” on [...]

    READ MORE
    Food marketing transformation: It affects the entire supply chain
    0
    By Chloe Kaufman
    In Blog Posts
    Posted June 8, 2016

    Food marketing transformation: It affects the entire supply chain

    Mark Williams, senior vice president, administration at Bader Rutter, presents key perspectives on the urgency and rapid marketing transformation throughout the food supply chain. Consumers are [...]

    READ MORE
    Ag Marketing Trends & Insights – Survey Report
    By Chloe Kaufman
    In Blog Posts
    Posted June 8, 2016

    Ag Marketing Trends & Insights – Survey Report

    Note – most comments are from the Executive Summary from the Ag Marketing Trends & Insights conducted by Penton Agriculture. The ag industry marketing benchmark survey conducted by Penton [...]

    READ MORE
    AMP-UP WEBINAR ENGAGEMENT
    By Chloe Kaufman
    In Blog Posts
    Posted June 8, 2016

    AMP-UP WEBINAR ENGAGEMENT

    You are getting set for your next webinar and have your agenda, the content is clear and concise, a great speaker, the right audience is invited and is set to attend. What additional techniques [...]

    READ MORE
    THE MARKETING JUNGLE
    By Chloe Kaufman
    In Blog Posts
    Posted June 8, 2016

    THE MARKETING JUNGLE

    “Tarzan doesn’t know where Tarzan go,” Jane’s mocking line from the Geico commercial comes to mind when discussing A/B testing for email subject lines. Without the test [...]

    READ MORE
    KEYS TO UNLOCKING KEYWORDS
    By Chloe Kaufman
    In Blog Posts
    Posted June 8, 2016

    KEYS TO UNLOCKING KEYWORDS

    You can attend seminars, hire service providers, debate and share lists with your colleagues about what works best, check out Google’s tool and then here’s a good [...]

    READ MORE
    1 2 3 4 5 6
    page 1 of 6

    Don’t miss Farm Progress’ Ag Marketing Insights and Farm Progress Friday newsletters. Subscribe today.

    Informa.com

    © 2018 Informa. All Rights Reserved.
    Privacy Policy | Terms of Service

    Contact
    Contact Us Page
    Request Information Form
    About Informa
    • www.informa.com
    • About
    • Careers
    0
    Newsletter Sign Up

    ×