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You’re charged with being the “marketing super hero.” Exhibiting at events and your sales staff are great 1:1 engagement tools. When you can’t meet or draw all of your [...]

Prank = Buzz We usually concentrate on authenticity and honesty in our marketing. Jaguar took a different approach and it’s benefiting them with scores of brand impressions. Would you do [...]

Authentic Engagement – The Buildup If you are going “long” on your landing page, you are no doubt working on the buildup with compelling images, product information, benefits [...]

Snapchat on the marketing horizon. Real, authentic, spontaneous, unedited, now. Snapchat is attracting more users and marketers find it to be a developing marketing tool – ephemeral but in the [...]

CTAs – Above or Below the Fold? I read a lot of marketing research and can give you references to studies on CTA (Call To Action) click-throughs placed above or below the “fold” on [...]

Mark Williams, senior vice president, administration at Bader Rutter, presents key perspectives on the urgency and rapid marketing transformation throughout the food supply chain. Consumers are [...]

Note – most comments are from the Executive Summary from the Ag Marketing Trends & Insights conducted by Penton Agriculture. The ag industry marketing benchmark survey conducted by Penton [...]

You are getting set for your next webinar and have your agenda, the content is clear and concise, a great speaker, the right audience is invited and is set to attend. What additional techniques [...]

“Tarzan doesn’t know where Tarzan go,” Jane’s mocking line from the Geico commercial comes to mind when discussing A/B testing for email subject lines. Without the test [...]

You can attend seminars, hire service providers, debate and share lists with your colleagues about what works best, check out Google’s tool and then here’s a good [...]