In Blog Posts

Keyword marketing

You can attend seminars, hire service providers, debate and share lists with your colleagues about what works best, check out Google’s tool and then here’s a good “nutshell” guide that will help you help your readers and users find your content.

The article had me at hello, or rather “…you should always think about your reader first and foremost.” But what kept me reading was all the ideas, tips and tool resources it puts at your fingertips. Search engine operation has changed a lot and is more complicated today than it was 10 years ago. When searchers ask Siri to find a good restaurant for a hamburger, they won’t just say, “hamburgers,” the “old fashioned” keyword approach. They probably will be more elaborate, “Locate restaurants serving great hamburgers close to me.”

Next Gen Keywords
Keyword research is still important, but the approaches and methods are evolving with the current search engine algorithms and user approaches. For marketers, semantic searches that elevate the searcher’s intent and context make the difference when choosing keywords and phrases.

The full article has several online tools to help you hone your keywords and phrases. Here’s a quick rundown on the tools:

Wordtracker – research high-performing keywords

Google Keyword Planner Tool – always a good place to start

Authority Labs – SEO monitor with Google rankings, Yahoo and Bing

Keyword Spy – (paid service) search your competitors’ keywords

BuzzSumo – semantic keyword search tool

The full report is featured on Content Marketing Institute’s website. It’s written by Julia McCoy and has a catchy name, “A Nutshell Guide To Proper Keyword Research.” Read it here.

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