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You’re charged with being the “marketing super hero.” Exhibiting at events and your sales staff are great 1:1 engagement tools. When you can’t meet or draw all of your [...]

Mark Williams, senior vice president, administration at Bader Rutter, presents key perspectives on the urgency and rapid marketing transformation throughout the food supply chain. Consumers are [...]

“Tarzan doesn’t know where Tarzan go,” Jane’s mocking line from the Geico commercial comes to mind when discussing A/B testing for email subject lines. Without the test [...]

Customer profiles, buyer personas — how many of these do you formally create and informally contemplate for a marketing or product campaign? As marketers, we are always modeling to “keep it [...]