Marketing Super Heros
You’re charged with being the “marketing super hero.” Exhibiting at events and your sales staff are great 1:1 engagement tools. When you can’t meet or draw all of your [...]
Food marketing transformation: It affects the entire supply chain
Mark Williams, senior vice president, administration at Bader Rutter, presents key perspectives on the urgency and rapid marketing transformation throughout the food supply chain. Consumers are [...]
THE MARKETING JUNGLE
“Tarzan doesn’t know where Tarzan go,” Jane’s mocking line from the Geico commercial comes to mind when discussing A/B testing for email subject lines. Without the test [...]
PERSONA GRATA
Customer profiles, buyer personas — how many of these do you formally create and informally contemplate for a marketing or product campaign? As marketers, we are always modeling to “keep it [...]
