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    Tag Archives for: "Marketing"
    Home » Marketing
    Marketing Super Heros
    By Chloe Kaufman
    In Blog Posts
    Posted August 16, 2016

    Marketing Super Heros

    You’re charged with being the “marketing super hero.” Exhibiting at events and your sales staff are great 1:1 engagement tools. When you can’t meet or draw all of your [...]

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    Food marketing transformation: It affects the entire supply chain
    0
    By Chloe Kaufman
    In Blog Posts
    Posted June 8, 2016

    Food marketing transformation: It affects the entire supply chain

    Mark Williams, senior vice president, administration at Bader Rutter, presents key perspectives on the urgency and rapid marketing transformation throughout the food supply chain. Consumers are [...]

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    THE MARKETING JUNGLE
    By Chloe Kaufman
    In Blog Posts
    Posted June 8, 2016

    THE MARKETING JUNGLE

    “Tarzan doesn’t know where Tarzan go,” Jane’s mocking line from the Geico commercial comes to mind when discussing A/B testing for email subject lines. Without the test [...]

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    PERSONA GRATA
    By Chloe Kaufman
    In Blog Posts
    Posted June 8, 2016

    PERSONA GRATA

    Customer profiles, buyer personas — how many of these do you formally create and informally contemplate for a marketing or product campaign? As marketers, we are always modeling to “keep it [...]

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