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Note – most comments are from the Executive Summary from the Ag Marketing Trends & Insights conducted by Penton Agriculture. The ag industry marketing benchmark survey conducted by Penton [...]

You can attend seminars, hire service providers, debate and share lists with your colleagues about what works best, check out Google’s tool and then here’s a good [...]

Customer profiles, buyer personas — how many of these do you formally create and informally contemplate for a marketing or product campaign? As marketers, we are always modeling to “keep it [...]