Farm Progress Show, the nation’s largest outdoor farm event.  Annually hosts more than 600 exhibitors and averages attendance from producers in 46 states and round the world.

Farm Progress Show,, the nation’s largest outdoor farm event, annually hosts more than 600 exhibitors displaying new farm equipment, tractors, combines and farm implements; seed and crop protection products; and many additional farm supplies and services.

  • The show rotates between its two permanent sites. Location in even numbered years: Boone, Iowa. Location in odd numbered years: Decatur, Illinois.

Farm Progress Show is rated No. 1 (co-ranked with Husker Harvest Days, a Farm Progress event) on the Trade Show News Network’s list of the nation’s largest trade shows.

Producers from the U.S. and around the world attend this industry-leading annual agricultural event. Ag manufacturers and suppliers from across the country and around the world are exhibitors. Field demonstrations are a show mainstay. Field demos include side-by-side tillage techniques, GPS and precision equipment, and tractor and combine performance comparisons, when weather allows. Live cattle-handling demonstrations include the newest cattle chutes, equipment, animal health products and work techniques. Additionally, the show features restored antique machinery and entertainment.

The Decatur show site has been expanded many times from its original inception to accommodate more exhibitors, visitor services and comfort features.

The show is an excellent learning opportunity for producers and includes a wide variety of learning opportunities presented by exhibitors.

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Show Program Readers
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Attendees Produce Corn
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Farm Progress Show Sponsorship Opportunities

Exhibitors have numerous sponsorship and hosting opportunities for one-on-one engagement with the nation’s leading grower-attendees.

Contact your Farm Progress account manager for details, see list at right.


Farm Progress Show Program

Pre-show distribution of the program within the host publication(s) August issue and 40,000 distributed at the show. Odd Numbered Years: Program in Prairie Farmer (Illinois) and Indiana Prairie Farmer August issues. Even Numbered Years: Program in Wallaces Farmer (Iowa).

Contact your Farm Progress account manager for details, see list at right.


Farm Progress Show app

Used by show visitors before and during event to search exhibitors, directions, map, events schedule and updates.


Countdown to Farm Progress Show

Content segments with commercial spots featured on, voiced by Max Armstrong, the Voice of American Agriculture.

Best of Farm Progress Show

Best of Farm Progress Show TV Program and Video

Post-event TV program aired on RFD-TV with show highlights and sponsored product segments.


Build your show visitor traffic with pre-event promotion on the show’s website. Research shows that 60% of producers attending the show use its website to plan their day(s) at the show. The website offers rich content development for exhibitors with its MapYourShow exhibitor showcase feature.

Contact your Farm Progress account manager for details.


Farm Progress Show Preview

Newsletter, 7 pre-show editions, 85,000 large-scale crop and cattle producer audience.

Contact your Farm Progress account manager for details, see list at right.

Download: Farm Progress Show Sheet

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