Snapchat on the marketing horizon. Real, authentic, spontaneous, unedited, now. Snapchat is attracting more users and marketers find it to be a developing marketing tool – ephemeral but in the [...]
CTAs – Above or Below the Fold? I read a lot of marketing research and can give you references to studies on CTA (Call To Action) click-throughs placed above or below the “fold” on [...]
Note – most comments are from the Executive Summary from the Ag Marketing Trends & Insights conducted by Penton Agriculture. The ag industry marketing benchmark survey conducted by Penton [...]