PERSONA GRATA
Customer profiles, buyer personas — how many of these do you formally create and informally contemplate for a marketing or product campaign? As marketers, we are always modeling to “keep it [...]
Customer profiles, buyer personas — how many of these do you formally create and informally contemplate for a marketing or product campaign? As marketers, we are always modeling to “keep it [...]
Find your voice. Native advertising is a powerful marketing tool that can build a much more personal relationship with your customers and potential customers. Establishing the approach you take [...]
Change brings opportunity … but only if you stay on top of the wave. Sarah Steever, president, and Clara Jacob, creative director, at Paulsen present a thoughtful blog on how innovation and [...]
Let’s rethink what we know and what we do. Multiple factors drive the tactical marketing tools we choose and budget is usually a driving factor for our choices. Beyond budget, let’s [...]
Understanding what makes good email messages tick. Litmus’ latest (2016) email marketing summary report. Here’s a great “catch-up” tutorial and reference for marketers on email technology, a [...]
A short well edited list of the most current marketing techniques works as a best practices checklist and idea cheat sheet. Revisiting Daniel Newman’s “The Top 10 Marketing Trends That Will [...]
Are you using the measurement that matches your goals and your market? What’s your Big E goal? Ultimate Goal and Stepping Stones. Metrics keep our ROI on track and it’s easy to debate which [...]
For those of us in ag marketing, our information consumption and needs have changed over the past several years. More, faster, better – is how we want our business information. What about our [...]
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